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PREPAID MEDIA ANNOUNCES LAUNCH OF NEW MEDIA PROPERTIES – PAYBEFORE.COM, PREPAID CARD REPORT, PREPAID CARD REPORT NEWSLETTER

New Integrated Media Properties include Online Portal, Trade Publication, and Electronic Newsletter for the Rapidly Growing Network Branded Prepaid and Stored Value Card Industry

Nashua, NH, October 24, 2006 – Prepaid Media, a leading provider of business-to-business, integrated media and information services to the network branded prepaid and stored value card industry, today announced the launch of three new media properties: PayBefore.com, Prepaid Card Report (PCR), and Prepaid Card Report Newsletter (PCR Newsletter), which are positioned to become the leading online portal, print publication, and electronic newsletter for the rapidly growing network branded prepaid and stored value card industry. The three new media properties are part of a new business segment of Prepaid Media known as Integrated Media Properties, and complement the existing Expo Properties business, which includes the Prepaid Card Expo and co-located CDHC Expo.

“ With our unique awareness and understanding of the complexities of the prepaid and stored value card industry, knowledge of the differences between prepaid cards and other card-types, and domain experience in working within the industry for many years, we are creating an online portal, print publication, and email newsletter that we believe will best meet the targeted news, education, and information needs of the marketplace,” said Jonathan A. Weiner, president, Prepaid Media. “There are many great publications and information resources available today serving the payments market generally and specific payment sectors. We believe our initiatives are a good complement to those.”

Along with the new media properties, Prepaid Media will publish the Prepaid Buyers Guide, an annual buyer’s guide directory available online at PayBefore.com and published as part of a special print issue of PCR. Prepaid Media will also publish Prepaid Card Data -- a set of key prepaid card industry statistics and metrics tracked by Prepaid Media and available online at PayBefore.com and published in PCR. PayBefore.com, PCR, and PCR Newsletter will be launched in phases beginning at the 2007 Prepaid Card Expo to be held at the Rio All-Suite Hotel & Casino in Las Vegas, Nevada, February 26-28, 2007.

About Prepaid Media

Prepaid Media provides a host of business-to-business media and information services to numerous emerging industries. Areas of focus include the rapidly growing network branded prepaid and stored value card industry, and the consumer-driven health care (CDHC) industry. Prepaid Media’s properties include Expo Properties – Prepaid Card Expo and co-located CDHC Expo, and Integrated Media Properties – PayBefore.com, Prepaid Card Report (PCR), and Prepaid Card Report Newsletter (PCR Newsletter). Prepaid Media also produces the Prepaid Buyers Guide, Prepaid Card Data, the Prepaid Card Awards, and the CDHC Awards.

As the various markets served by Prepaid Media continue to evolve, Prepaid Media serves as a trusted partner, providing compelling learning, buying and selling, and organized networking opportunities to key market participants. For more information on Prepaid Media, please visit: www.prepaidmedia.com.

PRESS CONTACT:

For Prepaid Media:
ego:east, inc.
Mark Hall,
786-281-7007
markh@ego-east.com