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PREPAID MEDIA ANNOUNCES CALL FOR ENTRY FOR THE FIRST ANNUAL CDHC AWARDS

CDHC Award Winners To Be Announced During The 2007 CDHC Expo In Las Vegas, February 26 – 28, 2007

Nashua, NH, October 25, 2006 – Prepaid Media, a leading provider of business-to-business, integrated media and information services to the emerging consumer-driven health care (CDHC) industry, today announced its Call For Entry for the first annual CDHC Awards. Awards will be announced in seven categories, including: Most Successful CDHC Program Implementation; Most Innovative CDHC Product or Solution – Wellness Program; Most Innovative CDHC Product or Solution – Employee/Member Education & Communication Tools; Most Innovative CDHC Product or Solution – Convergence and Integration of Health Plan and Financial Institution(s); Most Innovative CDHC Product or Solution – Custodial Bank; Most Innovative CDHC Product or Solution – Payment Card; and the CDHC Leadership Award. Award winners will be announced at the first annual CDHC Awards Dinner to be held during the 2007 CDHC Expo in Las Vegas, February 26 – 28, 2007. For entry details and deadlines, please visit www.CDHCExpo.com.

“ This is an exciting time in the evolution and growth of CDHC, with numerous professionals and organizations consistently raising the bar and fueling rapid adoption of new products, services, and programs,” said Jonathan A. Weiner, president, Prepaid Media. “The annual CDHC Awards are intended to recognize people and entities that are responsible for products, services, programs, and innovations, that are leading the evolution of this rapidly emerging market.”

CDHC Award Categories

At the 2007 CDHC Expo to be held February 26-28, 2007 at the Rio All-Suite Hotel and Casino in Las Vegas, Prepaid Media will present awards in the following categories:

Most Successful CDHC Program Implementation: The best use of CDHC benefit programs for employees in three categories -- Small employer (under 500 employees); Mid-size employer (from 500 to 5,000 employees); Large employer (over 5,000 employees)

Most Innovative CDHC Product or Solution – Wellness Program: Best incorporation of disease management and wellness programs within a CDHC benefit offering

Most Innovative CDHC Product or Solution – Employee/Member Education & Communication Tools: The best product or solution providing CDHC plan members access to appropriate and accurate information in a timely manner

Most Innovative CDHC Product or Solution – Convergence and Integration of Health Plan and Financial Institution(s): The most innovative integration of a health plan and financial institution providing a collective solution for employers, members, and health care providers

Most Innovative CDHC Product or Solution – Custodial Bank: The most innovative Health Savings Account custodial bank offering within a CDHC program

Most Innovative CDHC Product or Solution – Payment Card: The most innovative CDHC payment card offering incorporating ease of use, accurate payments, proper account(s) funding and payment system, and member statement program

CDHC Leadership Award Award: Will be awarded to three CEOs from companies that embrace, support, and endorse the CDHC movement and initiative

About Prepaid Media

Prepaid Media provides a host of business-to-business media and information services to numerous emerging industries. Areas of focus include the rapidly growing network branded prepaid and stored value card industry, and the consumer-driven health care (CDHC) industry. Prepaid Media’s properties include Expo Properties – Prepaid Card Expo and co-located CDHC Expo, and Integrated Media Properties – PayBefore.com, Prepaid Card Report (PCR), and Prepaid Card Report Newsletter (PCR Newsletter). Prepaid Media also produces the Prepaid Buyers Guide, Prepaid Card Data, the Prepaid Card Awards, and the CDHC Awards.

As the various markets served by Prepaid Media continue to evolve, Prepaid Media serves as a trusted partner, providing compelling learning, buying and selling, and organized networking opportunities to key market participants. For more information on Prepaid Media, please visit: www.prepaidmedia.com.

PRESS CONTACT:

For Prepaid Media:
ego:east, inc.
Mark Hall,
786-281-7007
markh@ego-east.com